A Banner Ad is actually a particular type of online advertising resource that you will often find in the top or side of a webpage.
Whether you like this or not, but it is completely true that most of the web is run by advertising only.
Like television or radio, websites also offer free content, while they generate revenue through advertising . Where many times you can get upset with web ads, while many people will agree that it is better to look at the advertisement a few times while browsing, because of that you have to pay a separate usage fee to see each website.
In this case, the most popular form of web advertising is banner ad. These are often long, rectangular images that are placed anywhere on a web page.
The standard sizes of Banner Ads are 720 × 90 , 300 × 600 , 300 × 250 , 468 × 60 etc. Most banner ads are 468 pixels wide by 60 pixels high (468 × 60). It often contains text, images, or some such animations that divert the user’s focus from the content of the page.
No matter what type of banner ads it is, whenever a user clicks on the advertisement then it automatically gets redirected to the advertiser’s website.