A leaderboard Ad is a type of Ad that has a standard size of 728 pixels wide by 90 pixels tall (728 × 90). As the average computer screen size kept getting bigger, the size of online advertisements also went on increasing.
This leaderboard ad was first introduced in 2003, it has a standard size that is 728 pixels chodi and 90 pixels high (728 × 90). If we compare it to the banner ad it used earlier , then it is 468 pixels wide and 60 pixels high (468 × 60).
Leaderboards contain text, images, and even animations . So when a visitor clicks on a leaderboard ad, then he himself gets direct to the advertiser’s website . Since leaderboards are larger than the original banner ads, most web developers think of ways to make users’ minds not too distracting.